Q3 2025 Performance of Top 5 Play Pass Games in Europe

In the third quarter of 2025, the performance of top Play Pass games in Europe showcased notable trends in downloads, revenue, and active users. The data, sourced from Sensor Tower, provides valuable insights into the app market dynamics.

Sudoku.com - Number Games exhibited a peak in weekly downloads, reaching around 193K in July, before experiencing a gradual decline to approximately 88K by the end of September. Weekly revenue for the app peaked at about $8.8K in early August and then showed a downward trend to $6.5K by the quarter's end. Active users remained relatively stable, fluctuating around 2.9M throughout the quarter.

Pixel Art － Color by Number showed an initial increase in weekly downloads, peaking at approximately 183K in mid-July, followed by a decline to 103K in late September. Revenue experienced a slight dip mid-quarter but finished strong with a peak of $11.7K at the end of September. Active users declined from 2.4M to 1.9M over the quarter.

Hungry Shark Evolution saw a consistent pattern in weekly downloads, with a peak of 160K in late August, followed by fluctuations around 110K. Revenue peaked at $18.6K in late July and settled around $12.1K by the end of September. Active users decreased from 790K to approximately 569K.

Touchgrind BMX 2 experienced a growth in weekly downloads, reaching nearly 95K by the end of September. Revenue remained relatively stable, peaking at $3K in late July, and active users increased to 648K by the quarter's close.

Jigsaw Puzzles - Puzzle Games had a significant rise in downloads, with a peak of 88K in late September. Revenue showed modest growth, peaking at $2.8K in the final week. Active users demonstrated a declining trend, ending the quarter at approximately 627K.

For more detailed insights, visit Sensor Tower's platform.